By embracing fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Profano has found ways to keep their interlocking bricks inside the hands of millions. It’s a model that other companies ought to follow, says McKee.

In 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden playthings. It had not been until the following yr that they started off using a new plastic-injection edges machine to generate plastic stones, which soon gave these people an advantage more than their competition in the flourishing post-war marketplace.

In 49, they started off producing the bricks with studs about them to enable them to hole together. This is a key iteration, making the bricks far more stable and durable. Later, in 1958, they manufactured a major improvement with the launch of what is known for the reason that the “stud and joining system”, which will ensures that each Lego packet fits with any other packet. These two vital iterations are why Seglar sets produced 40 years in the past still interlock seamlessly with those fabricated today.

Through the years, Lego provides kept its finger at the pulse of pop lifestyle by partnering with big-name franchises such as Star Wars and Harry Potter. It includes also embraced the community of adults that happen to be fans of the brand, known as AFOLs (Adult Supporters of Lego), with a variety of sets such as the Back to the view Near future DeLorean period machine and a set of woman Nasa researchers.